Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Media Relations Often confused with public relations as a whole, media relations is an important service our firm offers. It is how your company or brand engages and interacts with the media. This is often why PR firms are sought-after. We help you take your brand’s core messaging and turn it into compelling stories for the media to cover. The outcome of media relations is often thrilling: a feature in a lifestyle magazine or a TV interview on your local news channel. Media relations is a very time-consuming process that requires diligence, creativity, and an understanding of how the press operates. It isn’t a quick fix, but rather an investment that pays dividends.
Events and Experiential Marketing Public relations is often about getting people talking about a product or service. To do this, we will look at the benefits of promotional events and experiential marketing opportunities to do just that. Festivals and events are key examples of experiential marketing in action. The benefits of engagements of this kind are varied. Brands can connect directly with consumers, grow their audience and build brand loyalty.